2004 Presidential Election
The Real Reasons Bush Won The Election
And Why the Democrats Will Continue to Lose

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    W should have been the perfect candidate for the Democrats:  inarticulate, isolated, and with a radical right, extreme pro-business record on the economy, environment, foreign relations, and of course Iraq....  Simply put, if the Democrats can't win against W, they can’t win against any Republican... unless they change their tactics and strategies....
    The Bottom Line is Bush didn't win in 2004, but rather Kerry lost... and not because he was a bad candidate... after all he  beat Bush in all of the debates...  but rather Kerry lost because while the Republicans focused on issues, the Democratic gurus focused all their efforts on their party...  As Grover Norquist noted, the Republicans focused on three issues: guns, faith and taxes, and while the percent of voters who agreed with the Republicans on all three issues was very small, 60% of the voters agreed with at least one of the issues... and as a result the Bush and Rove actively pursued voters who were pro-life even if they were also anti-gun, while the Democrats focused on their party faithful who believe someone who was pro-environment but also pro-school vouchers wasn't just misguided or even stupid, but was indeed a "bad person"...  Of course it helps that the Republican issues were so emotional that they could trump facts... indeed it seems the Republicans have been waving the family values and gun rights issues in these voters faces while they picked their pockets with tax cuts that greatly favor inherited wealth and the most wealthy...  And finally Kerry's political experts, like so many others before them, severely underestimated George W. Bush, and were in fact so arrogant they believed they could beat W without any support from "recovering Republicans."
    And thus while Bush repeatedly reached out to Democrats and Independents, Kerry and the Democrats never did.  Late in the campaign they finally added a "Republicans for Kerry" page on their website, but even that small effort seemed to embarrass them and it was pretty hidden away... and rather than support and highlight a pro-Kerry Republican at their convention as the Republicans did with Zell Miller, several prominent Republicans were even forced to pay for their own pro-Kerry ads...
    The key fact was the Democratic gurus not only failed to realize how weak W’s support was among moderate Republicans, and how easily and effectively this weakness could be exploited... but also how much a difference it could make since:

(1) every Republican who didn't vote was worth one new Democrat who did, and every Republican who voted for Kerry was worth 2 new Democratic votes, and
(2)
in the privacy of the voting booth it was easier to get these disillusioned Republicans to just "forget" to pull the lever for W... or even to get to pull the lever for Kerry...  than it was to get many of the newly registered Democratic voters out to vote...  One example: on election day a disillusioned Republican volunteered at a Central Ohio Move-On office (completely manned by out of town political experts) and was given a list of 100 names of newly registered Democrats to call and a script to to get them out to vote...after 30 calls to mostly wrong and disconnected numbers, this caller got one live person, and when they asked to speak to "Mr. Smith" they were told that he couldn't come to the phone because he was in jail!  By contrast, the voting results clearly show that the disillusioned Republicans made a huge difference especially in the better educated and wealthier suburbs.

   And the Democrats are still clueless:  for example, Republicans who contributed to Kerry continue to receive tons of mail from the Democratic party assuming they are now Democrats, while most still hope the Republican party can be saved... and if not that a third centrist, common sense party will emerge...   

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Page prepared 10/12/05, revised 03/03/06; Original material only copyright 2005; other material copyright by holders;
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